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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)
 12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss $ (30,806,447) $ (10,504,876)
Adjustment to reconcile net loss to net cash used in operating activities:    
Depreciation and amortization 804,696 119,746
Amortization of operating lease right-of-use assets 605,349 283,256
Amortization of debt discounts 0 30,032
Gain on forgiveness of PPP loan 0 (28,458)
Change in allowance for doubtful accounts 747,141 0
Provision for excess and obsolete inventory 40,000 0
Amortization of intangibles 3,186,453 1,327,614
Equity compensation 1,055,558 2,469,592
Gain from the cancellation of accrued royalties 0 (577,590)
Change in fair value of contingent consideration (20,204,505) 0
Loss on impairment of goodwill 15,976,877 0
Loss on impairment of intangible assets (17,337,933) 0
Change in operating assets and liabilities:    
Accounts receivable (1,196,995) 4,914,745
Inventory (366,342) 474,085
Operating lease liabilities (406,841) (145,571)
Accounts payable and accrued expenses 4,199,394 (2,240,393)
Prepaid expense and other current assets (475,965) 57,012
Other assets (258,102) (142,362)
Other current liabilities (87,234) 132,234
Deferred revenue 54,161 (259,725)
Net cash used in operating activities (9,794,869) (4,090,659)
CASH FLOWS FROM INVESTING ACTIVITIES:    
Net cash paid from acquisition of TopPop 0 (3,694,273)
Cash paid for Acquisition of United Spirits 0 (1,000,000)
Fixed assets and leasehold improvements (2,519,968) (3,536,633)
Net cash used in investing activities (2,519,968) (8,230,906)
CASH FLOWS FROM FINANCING ACTIVITIES:    
Common stock and Series A-2 Preferred stock issued for Cash, net of fees 10,998,076 15,603,385
Net proceeds from factoring arrangement 93,249 0
Proceeds from note payable 0 976,708
Repayment of note payable (50,776) (2,315,380)
Proceeds from exercise of warrants 0 15,625
Redemption of Series F Preferred stock 0 (225,000)
Net cash provided by financing activities 11,040,549 14,055,338
Net (decrease) increase in cash (1,274,288) 1,733,773
Cash at beginning of year 2,190,814 457,041
Cash at end of year 916,526 2,190,814
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING TRANSACTIONS:    
Cash paid for interest 309,767 0
Common and preferred shares issued in exchange for old Series, E, F and G Preferred shares 0 3,665,865
Purchase and retirement of treasury stock 0 (516,528)
Common stock issued to settle notes payable 0 4,438,708
Recognition of right of use asset - operating lease 2,617,474 3,312,739
Purchase of equipment and software with promissory note 189,983 0
Conversion of Series A-2 Preferred Stock for Common Stock $ 3,607 $ 0

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